Try mapping the content in a lengthy Wikipedia page. How do you recognize patterns, connections, causes and effects? How do you draw those relationships in a simple diagram? This was our assignment — to map the Guinness brand evolution as understood by it’s Wikipedia page.
Mapping this Wikipedia article was a fascinating exercise in learning to map a story, since the articles are thematically organized yet accumulative in information. Seeking threads that connect disparate aspects or events, allowing yourself to “choose your own adventure” and click through your self-selected story, and close-reading the page for intentional brand-related language — all exercises in systems thinking and storytelling though mapping and modeling.
We first shared our own paths through the Guinness story, like this one.
Here’s my group’s presentation.